What is Happening with the Polls?

What is Happening with the Polls?

Since Donald Trump’s surprise victory in 2016 a lot of focus has been placed on how polls appeared to incorrectly predict a Clinton Electoral College[…]
MarketPredict mentioned in the Wall Street Journal

MarketPredict mentioned in the Wall Street Journal

MarketPredict was mentioned in the Wall Street Journal!  Key insights include:  “[MarketPredict] helped E.W. Scripps advise political-campaign managers on how to get the best bang for[…]
Micro Targeting vs. Macro Targeting

Micro Targeting vs. Macro Targeting

Micro Targeting vs. Macro TargetingWe all know the power of micro-targeting in campaigns. Harnessing the power of voter files with hundreds of millions of voters[…]
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