July 15, 2019
MarketPredict was mentioned in the Wall Street Journal! Key insights include:
- “[MarketPredict] helped E.W. Scripps advise political-campaign managers on how to get the best bang for their buck, and it’s helping a growing number of other companies understand their markets.”
- “Agent-based modeling allows the company to test the impact on voters of events like news stories, political rallies, security scares or even the weather.”
- “The model is built on multiple sets of data such as audience ratings for TV shows, social-media volumes, public and private polling and other information to build a useful picture of attitudes among the voters in a particular race. “
- “Agent-based model produces much better predictions than traditional polling alone about the most effective ways to encourage voters to back a candidate.”
See the full article here (https://www.wsj.com/articles/a-new-crystal-ball-to-predict-consumer-and-investor-behavior-11560218820).